The Podcast
BEYOND THE Swag
Inside the boardrooms, factories and brand teams where merch is finally being treated as the strategic media channel it has always been.
The real stories behind branded merchandise
The Podcast
BEYOND THE Swag
Inside the boardrooms, factories and brand teams where merch is finally being treated as the strategic media channel it has always been.
The real stories behind branded merchandise
The Real Stories Behind Branded Merchandise
More than logos. More than giveaways.
A business worth listening to.
— About the Show —
Honest conversations with the people building the industry.
Each episode goes beyond the surface to explore the decisions, strategies and hard lessons that shape the branded merchandise world.
Through unfiltered talks with founders, suppliers, distributors, marketers and brand leaders — Beyond the Swag digs into what actually works, what doesn't, and the realities few are willing to discuss.
Real Conversations
Unfiltered talks with the operators actually building the industry.
Industry Insights
Hard-won lessons on strategy, margins and what really moves brands.
No-Filter Stories
The wins, losses and realities few in promo are willing to discuss.
About Our Host
About Our Host
Kevin Patrick
Founder and Chief Swag Officer of KP Innovations — a premium promotional products and private-label apparel company partnering with brands who want far more than standard logo-driven merchandise.
Kevin's work spans high-end corporate apparel, custom manufacturing, fulfillment and brand-led promotional strategy — serving organizations from regional businesses to nationally recognized names like McLaren, Northwestern Mutual, Chanel and Maserati.
As host of Beyond the Swag, he leads candid, no-filter conversations with the operators actually shaping the industry — digging into what works, what doesn't, and the realities few are willing to discuss.
10+
Years in Branded Merch
500+
Brands Served
8
National Features
Top 100
Apple Podcasts
Did You Know This About Kevin
He's been featured on 10+ national outlets
"Promotional products are wildly undervalued as a marketing strategy. They deserve a seat at the table — from the start. Every episode is a chance to prove it."
— Kevin Patrick
— Credibility —
As Seen On
2025 · Recognition
Insider Weekly Review of the Year
Recognized for raising the bar on transparency and strategy in the promotional products industry.
— Tune In —
Listen to Beyond the Swag now
Stream the latest episodes right here — or tap through to your favorite player.
— Be a Guest —
Want to connect with Kevin?
Reach out directly — looking forward to connecting.
Kevin Patrick is the founder of KP Innovations and host of Beyond the Swag, the podcast where promotional products meet brand strategy.
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